A Berlin-Mitte concept store, a sweatshop at Haus der Kulturen… übermorgen embraces the capital of young creative fashion, right after Berlin fashion week, by unveiling their WOPPOW collection at the 2011 Transmediale exhibition. WOPPOW functions as an elaborate fashion marketing campaign for Somali pirates. ubermorgen.com is run by lizvlx and Hans Bernhard, an artist duo living in Vienna. They went all the way for this project, visited sites of piracy, and joined forces with kenian fashion designer Otieno Gomba.
At the Transmediale we met Gomba and Hans…
Interview: Franziska Mayr Keber
Camera: Andreas muk Haider
Edit: Andreas muk Haider